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Perfecting Your Online Profile

With thousands of newcomers relocating to the DFW area each year, the traditional standby of selecting a REALTOR® through recommendations by relatives, friends, and co-workers is null and void. In most cases, these individuals relay on a stranger—you—to help them plant roots in their new surroundings. This is why having an impressive online profile is critical. Establishing an initial impression that exudes professionalism and competence goes a long way in starting to build trust with that potential client. Here are six steps to creating a well-crafted, succinct profile that will help you put your best foot forward and market yourself.

1. LEAVE YOUR PHOTOS TO THE PROFESSIONALS. Yes, your Maltese puppies are cute, the images from your last vacation look inviting, and that Parent of the Year Award your child gave you is adorable. However, the first and most prominent image your potential client should see is you, so make it count. Your profile photo should reflect the person with whom your clients are hoping to do business with—you. A professional headshot is worth the investment. The photographer will know the best angle to make you look your best, the aperture setting to ensure you are the focus of the image and not your surroundings, and the ideal light to even out your skintone. While a session usually costs $100-$250, some photographers offer styling and make-up for an additional fee.

headshots

OTHER THINGS TO CONSIDER:

  • Avoid a full-length image. Instead, opt for a traditional bust shot (from the chest area and up) or a three-quarter length shot.
  • Don’t allow accessories to overpower your image. Keep it simple, and par it down. Remember, you are the focus.
  • When your clients meet you for the first time, they shouldn’t question whether or not they are meeting the same REALTOR® whom they originally contacted. As important as it is to have a professional headshot, it is just as important to update it every couple of years.

2. MAKE A LIST AND CHECK IT TWICE. The thought of writing your profile might leave you feeling a little anxious. You’re not a writer; you’re a REALTOR®. Take a deep breath. It’s not as difficult as it appears. Like everything else, it takes preparation and practice. On a sheet of paper, begin to list all of your designations and certifications, accomplishments, awards, and organization affiliations. Do you specialize in historic houses or commercial real estate? New to the real estate industry or is real estate a second or third career move? Then find ways to highlight your previous background. Were you in sales or customer service? Were you responsible for negotiating financial matters? How many hours of educational classes have you taken? Use the knowledge and experience gained to your advantage by highlighting them.

3. SHARE, BUT BE WARY OF OVERSHARING. Take your hint from the saying: “What happens in Vegas stays in Vegas” and apply it to your profile. What happens in your personal life should remain in your personal life…kind of. The main goal of your profile is to make connections. Whether you are a new REALTOR® starting out or an experienced one, one way to connect with potential customers is to find things you might have in common with them. Give them a glimpse of who you are because those details might be how they relate to you. Are you a volunteer for community organizations? Are you involved in a sports league? Are you an avid golfer, gardener, or beekeeper? Have you lived in other states? What traits do you have that can be an asset to them if they pick you to represent them in the buying or selling process? By nature, people are drawn to those whom they feel they share similarities with. Use this to your advantage and make a personal connection with them.

THINGS TO CONSIDER:

  • Did you graduate from the local high school? Have you lived in the community for most, if not all, of your life? Can you give them an inside scoop into the area because you are a resident yourself? Use this opportunity to emphasize your connection to the area and establish that you are an expert.
  • Know where to divide your personal life from your professional life; it is ideal to have social media accounts set up solely for your career so you do not unknowingly bleed the line between the two worlds. Use caution with what you choose to divulge about yourself. Your information is easily accessible since it is on the internet.

4. KEEP IT SHORT AND CONCISE. As you view your list and start to write your profile, continually edit it. Your potential client isn’t looking to read pages from your autobiography. Value their time by creating a concise profile that doesn’t surpass 400 words. Ideally, profiles should be between 200-300 words. Make every word, phrase, and sentence count.

THINGS TO CONSIDER:

  • Stay clear of industry-related jargon. You are not writing your profile for other REALTORS®; you are writing it to win over new clients. You want to avoid talking over their heads.
  • Check your grammar, punctuation, and spelling. Any glaring error will detract from the professionalism you hope to exude.
  • Enlist the help of co-workers and friends to read your profile and offer your input.
  • One of the common questions asked, is whether you should write in a first-person or a third-person point-of-view. While there is technically no right or wrong answer, most REALTORS® write their profiles in the third-person to maintain an air of professionalism and formality.

5. PROVIDE POINTS OF CONTACT. It should go without saying, but other than your image and an insight into who you are, potential clients should know how to contact you. List your telephone numbers, business address, and email. Also, note which method is your preferred method of contact and note what times it is best to reach you. The person shouldn’t feel as if they are participating on a scavenger hunt to reach you. Make it easy for them. If your number or email changes, update it immediately.

6. STAND OUT WITH MINOR TOUCHES. Think of ways you can enhance your profile that makes it even more attention-grabbing. In addition to your profile, consider including a “Get to Know Me” or “Why Choose Me” short video clip. You can also include honest reviews from prior buyers and sellers you worked with and allow their testimonials to help solidify your credibility.

THINGS TO CONSIDER:

  • Update your profile to keep it current and relevant.
  • Add active, professional social media accounts as they are marketing tools you can use to promote and also showcase your accomplishments. If you are not consistently updating your social media accounts, forgo adding it.

If, at the end of the day, you are still struggling with your profile, seek a copywriter or skilled writer to compose one for you. The ultimate goal to creating an effective profile is to get you results by adding value to your business. There is an abundance of real estate professionals who potential clients can procure on their behalf. With your profile, you can tell them exactly why they should choose you.

instagram

How to Use Instagram as Part of Your Real Estate Business

By Jennifer Lehmberg, Member of CCAR’s Technology Committee
Instagram is a free social media app that allows you to share photos with friends and clients through your smartphone. Start by downloading the app to your device. Next, sign up at the bottom of the screen and create an “About” section with personal/business information and website information. After you have created an account, you’ll have the option to find friends from your contact list, Facebook account, Twitter account, or just by searching.
 
You can choose to follow users by hitting the “Follow” button. Some users suggest a follow-for-follow rule. This means if you follow them, they will follow you. The more people you comment on photos and follow, the more they will do the same for you.
 
To share a photo, select from your phone’s library, take a photo, or create a short video. Tap on the “+ “at the bottom center of the page. Play with filters and have fun! Add a short caption to each photo and add hashtags. Hashtags are like a file system within the app. This means you can search #RealEstate and see any current posts that people hashtag real estate. The more hashtags, the more searches your post will show up in on Instagram.
 
As with all social media platforms, have a mix of personal and business posts. Make sure you add a link to your website with proper notices and name of broker/state. Instagram can be an additional social media platform to what you are already doing.
browsers

3 Reasons to Update to Newest Browser Versions

Your choice of Operating System and Web browser affects your online experience with various website sites like: ntreis.net, ccar.net, texasrealestate.com, and nar.realtor, along with the various tools that you are utilizing from these websites.

Here are the three best reasons to run the newest version of your browser:

  1. Security – Newer browsers have better security features and support newer security protocols. This means that newer browser versions will better protect you from vulnerabilities and viruses, even if you have an anti-virus program. Additionally, as browser manufacturers like Microsoft, Google, and Apple update their browsers, they phase-out support for older versions, which means that older versions will be susceptible to new vulnerabilities.
  2. Better functionality – Sites are designed and built to work with a vast array of browsers and versions, but you’ll normally have the best experience using a modern, updated browser.
  3. It’s free – If you’re using a common browser like Internet Explorer, Chrome, Firefox, Safari, or Opera, upgrading to the newest version is free. Below are manufacturer instructions on how to make sure your browser is up-to-date:

Please contact CCAR at 972-618-3800 or mls@ccar.net if you have any questions.

Professional Learning Series

Professional Learning Series

The professional learning series is a tool designed to provide a well-rounded set of fundamentals for agents. Within the framework, each course contains resources to build a foundation with the additional training, education, and exercises to develop your career.


Professional Social Media Practices
CE: 3 HRS. TREC # 31411 Provider: #0298
Social Media is an excellent way for REALTORS® to build Strong relationships, interact with clients, find new customers and grow their sphere of influence. Learn proper social media etiquette, use of proper changes and TREC rules when using social media.
DATE: Wed. ,October 26, 2016
TIME: 9:00 a.m. – Noon
COST: $35 CCAR Members
INSTRUCTOR: Amber Esparza

REGISTER

 

REALTOR® Survival Tips
CE: 1 HR. TREC # 30495 Provider: #0298
This course provides best practices for any active REALTOR® or license holder who works with buyers. Shoes, using the “facilities” and dealing with families are just a few of the topics covered in this humorous “REALTOR® reality “course.
DATE: Wed. ,October 26, 2016
TIME: 1:00 p.m. – 2:00 p.m.
COST: $15 CCAR Members
INSTRUCTOR: Valerie Keener

REGISTER

 

Agent On The Other Side
CE: 3 HRS. TREC # 31374 Provider: #0298
Utilizing the 4C’s when working the various phases of a transaction:

  • Communication– two way process of exchanging information through words, signs or behavior in which the participants can reach a mutual Understanding.
  • Cooperation– the process of working together to the same end
  • Courtesy– politeness in one’s behavior and attitude towards others
  • Competence– possession of sufficient knowledge, ability or skill to so something successful or efficiently.

DATE: Fri., October 28, 2016
TIME: 9:00 a.m. – Noon
COST: $35 CCAR Members
INSTRUCTOR: Lori Solecki

REGISTER

 

Get Yourself Affiliated
CE: 2 HRS. TREC # 31231 Provider: #0298
The purpose of this course is to raise awareness, improve communication and quality of service be-tween the REALTORS® and Affiliate Advertisers who support and provide a variety of real estate industry related services. This will develop harmony and assist agents benefit the client with service provider recommendations.
DATE: Fri. ,October 28, 2016
TIME: 1:00 p.m. – 3:00 p.m.
COST: $25 CCAR Members
INSTRUCTOR: Marion Napoleon

REGISTER

oct-3-oct-8

Weekly Update

Take a peek at our upcoming events, reminders and news!


weekly update We are pleased to announce that CCAR will conduct a mandatory iBox Upgrade Exchange to the new iBox BT LE, which will provide you with the latest state-of-the-art technology, including low-energy Bluetooth access. CCAR Supra keyholders who own blue iBoxes can take advantage of this mandatory 1-for-1 Upgrade Exchange on Monday, October 31 and Tuesday, November 1. You must be an active CCAR Supra keyholder to participate in the exchange program.

More information about the mandatory iBox Upgrade Exchange will be provided throughout the month of October. In the meantime, you can learn more about why CCAR is holding the iBox Upgrade Exchange, receive answers to your questions, and see a demo of the new iBox BT LE’s advanced technology, by joining us for a free 15-minute webinar on Thursday, October 6 at 2 p.m. Register for the free webinar now!


Weekly updateWe know that you have a choice when it comes to your local association membership and we want to thank you for choosing CCAR. Please join us in the CCAR Banquet Room for a special evening as we say “thank you” for being our member.

We’ll have free appetizers, beverages, and prize drawings (must be present to win). In addition, CCAR’s committees will have informational booths and representatives available to answer your questions and encourage committee participation. No RSVP is necessary, please feel free to stop by!

 

Weekly UpdateNow Accepting Applications
Do you have a desire to make a difference in the careers of young REALTOR® professionals? CCAR’s North Texas Young Professionals Network (NTYPN) is run by a dedicated group of CCAR members, which is comprised of REALTORS® and Affiliates. This committed group is responsible for the planning of NTYPN’s events and education programs, policy making, member communication, and Strategic Partner solicitation. NTYPN is accepting Advisory Council Applications through October 14. To apply, visit www.ccar.net/ntypn-application. For more information about NTYPN’s Advisory Council, contact Christa Fulton, NTYPN Administrator, at christa@ccar.net or 972-618-3800.

 

weekly update

Nominate a CCAR REALTOR® or Affiliate of the Year
It’s time once again to nominate a CCAR REALTOR® and/or Affiliate member for the Association’s highest honors: REALTOR® of the Year and Affiliate of the Year! Nominations will close on October 14, so be sure to nominate someone today.

The REALTOR® of the Year Award recognizes one REALTOR® in the Association based on his/her work and effort on behalf of fellow REALTORS®. Access the REALTOR® of the Year nomination form at www.ccar.net/aoy. The Affiliate of the Year Award recognizes an Affiliate member for his/her work and contributions to CCAR, which have benefited the association and its membership. Access the Affiliate of the Year nomination form at www.ccar.net/aoy.

The winners will be selected by committees composed of past recipients, and will be announced at CCAR’s Installation of Officers and Directors on November 17.

 

weekly updateCCAR has invoiced for its 2017 CCAR Annual Membership Dues, which are due on December 1. To view your invoice and/or pay online visit www.ccar.net and log-in with your seven-digit real estate license number and your MLS password. Follow the step-by-step procedure to pay your invoice, and be sure to print the receipt page for your records. A $50 late fee will be assessed for all dues received after December 15.

Please note: Auto-bill-pay credit card forms on file will be charged on December 1, 2016. Members taking advantage of auto-bill-pay will continue to receive reminders until December 1, 2016.

CCAR values your membership tremendously, and we strive to provide you with superior customer service and a superior experience. For 16 years, CCAR has not raised local dues, while continuously improving the most responsive and personalized member services in the region. For personal attention to your dues or membership questions, please call us at 972-618-3800 or e-mail membership@ccar.net.

 

weekly update

In observance of Columbus Day, our Plano, Wylie and Dallas offices will be closed Monday, October 10. We will resume normal business hours Tuesday, October 11. Enjoy your day!

REcharge

REcharge Your Brand

Tomorrow is the big day! NTYPN is partnering with MetroTex YPN to host the first-ever YPN REcharge event! We are bringing in top, innovative, industry leaders for this event, so make sure to register. We’ll have food trucks for lunch and we’ll make sure your mind is blown before you leave! This is an excellent opportunity to gain great industry knowledge, network, and REcharge your brand!


Agenda:

9:30-10am: Welcome and Introduction

10am.-11am – Dayton Schrader Keynote – Mastering the Four Parts of the Sale

11am – 11:35am – Jimmy Nelson- Using your Personal Story Online to Increase Your Influence and Stand Out

11:35am-12:05pm – Jeff Crilley – Getting Free Marketing on Television and Radio to be known as the Local Expert

12:05pm-12:45pm – Lunch

12:45pm-1:15pm – Judy Hoberman – Learn What Mistakes To Avoid When Selling To Women

1:15pm-1:50pm – Dayton Schrader – Mining Your Database to See Double Digit Growth

1:50pm-2pm – Close

REGISTER TODAY!

REcharge

 

Instanet Training

Instanet Training

NTREIS-provided training sessions on the new Instanet Solutions will be held on Tuesday, Sept. 27 in North Dallas at Studio Movie Grill – Royal Lane, and Wednesday, Sept. 28 in Arlington at Studio Movie Grill – Matlock Rd. These sessions are a 1-hour introduction to the suite of services now available to all NTREIS subscribers. There is not a fee for these sessions, but you must preregister via the following links:

Dallas  9:00 am Tuesday, Sept. 27 Register
Dallas 10:30 am Tuesday, Sept. 27 Register
Dallas  2:00 pm Tuesday, Sept. 27 Register
Arlington   9:00 am Wednesday, Sept 28 Register
Arlington 10:00 am Wednesday, Sept 28 Register
Arlington  2:00 pm Wednesday, Sept 28 Register
TREC

Upcoming TREC Education Courses

TREC requires licensed REALTORS® in the business to have four hours of TREC Legal Updates I and II every two years.  Both new and experienced agents are required to take these courses. Here are our upcoming TREC education courses!


TREC Legal Update I

In this class you will cover:

  • Statutory Changes
  • Property Management
  • Buyers, Landlords, Tenants and Sellers
  • Promulgated Contracts & Addendum forms
  • Unauthorized Practice of Law

Date and time: Tuesday, August 23; 8–noon.

Location: CCAR, Banquet Room at 6821 Coit Road, Plano

Cost: $29 for CCAR members, $40 for non-members

MCE: 4 TREC non-elective hours

Instructor: Don Cook

Register for this class

 

TREC
Don Cook

TREC Legal Update II

In this class you will cover:

  • Ethic Requirements for engaging in real estate
  • Fair Housing Laws
  • Agency Law
  • DTPA
  • Residential Transactions
  • Hot Topics
  • Inspector’s Duty…under Standards of Practice
  • Tax Law

 Date and time: Tuesday, August 23; 1–5 p.m.

Location: CCAR, Banquet Room at 6821 Coit Road, Plano

Cost: $29 for CCAR members, $40 for non-members

MCE: 4 TREC non-elective hours

Instructor: Don Cook

Register for this class

Upcoming Education

Upcoming Education: Take It To The Next Level!

If you want to be the best in your field then you have to put in the work. Resting on your laurels will not bring the sales or distinguish you from your fellow realtor colleagues. Below are two upcoming education courses designed to give you a leg up!


Upcoming EducationGraduate REALTOR® Institute, GRI–3 Brokerage

Graduate REALTOR® Institute designees have made the commitment to provide a high level of professional services to their clients. The GRI curriculum incorporates a common body of knowledge for progressive real estate professionals. A REALTOR® who possesses the GRI designation has not only completed a course of study required by the program, but also subscribes to the Code of Ethics of the National Association of REALTORS®. GRI-3 includes instruction on brokerage and agency relations, policy and procedures, professional standards, and business development.

Date and time: Thursday/Friday/Monday/Tuesday, August 11/12 & 15/16 (four days total); 8:30 a.m.–5:30 p.m. (each day)

Location: CCAR Banquet Room – 6821 Coit Road, Plano
Cost: $270 for CCAR members before the deadline and $295 for Non-Members before the deadline.  Call the education department regarding the $50 off coupon

SAE: 30 hours

MCE: 9 hours (no legal)

Instructors: Candy Cooke and Pat Strong
Register for this class

 

Upcoming EducationAccredited Buyer Representative® (ABR®) 2 Day Core Course

The Real Estate Buyer’s Agent Council (REBAC) of the National Association of REALTORS® awards the coveted ABR® Designation, the benchmark of excellence in the buyer representation, to real estate practitioners who meet specified educational and practical experience criteria. The requirements to receive the ABR® designation are: 1.) Complete the two-day REBAC course in buyer representation and pass a written exam with an 80 percent passing grade; 2.) Complete a one-day elective course (choose from two topics to be held at CCAR) and pass a written exam with an 80 percent passing grade; 3.) Present documentation to REBAC of five completed, verifiable transactions in which you, the ABR® candidate, represented the buyer (this must be completed within three years of completing the course); 4.) Be a member in good standing of both NAR and REBAC.

Dates and time: Wednesday/Thursday, August 17-18; 8:30 a.m.–5:30 p.m. (both days)

Location: CCAR Banquet room – 6821 Coit Road, Plano

Cost: $225 before deadline and $250 after the deadline for CCAR members, $250 for non-members before the deadline and $275 after the deadline.
MCE: 16 hours (no legal)
Instructor: Pat Strong

Register for this class

What are you waiting for?

Register today!

education courses

Upcoming Education Courses

At CCAR we pride ourselves on making sure our members have access to education courses that keeps them ahead of the curve and prepared for an ever evolving industry. Below are 4 courses you don’t want to miss!


education coursesMastering Matrix Listings

This is the second in a 3 part series of classes with understanding all the resources and tools available with MATRIX. This class offers 3 hours of CE.

Dates and Time:  JUNE 23 @ 9:00 AM – 12:00 PM
Location: CCAR – 6821 Coit Road, Plano
Cost:  $ 20 CCAR Member, $ 40 Non-Member
SAE/CE:  THREE HOURS MCE • NO LEGAL
Instructors:  Mary Harris Dieter
REGISTER FOR THIS CLASS

 

Now What? “General Services”

This FREE informative class will help you understand the role of foundation repairs, photography and insurance as it has to do with the supporting roles with home buyers and sellers.

Dates and Time:  JUNE 27 @ 10:00 AM – 11:00 AM
Location: CCAR – 6821 Coit Road, Plano
Cost:  FREE
SAE/CE:  No CE Credit
Instructors:  Affiliate Committee
REGISTER FOR THIS CLASS

 

Foundation Repairs

In this 3 hour class you will learn:

  • How to read engineers reports
  • How to understand plumbing tests
  • How foundation issues can affect closings
  • How foundations are evaluated

Dates and Time:  JUNE 28 @ 9:00 AM – 12:00 PM
Location: CCAR – 6821 Coit Road, Plano
Cost:  $15 for members and $25 for nonmembers
SAE/CE:  3 hours CE per class (no legal)
Instructors:  Thomas M. Kidd
REGISTER FOR THIS CLASS

 

education coursesMastering Matrix Listings (Wylie)

In this 3 hour class you will learn how to:

  • Customize MATRIX to fit your needs
  • Conduct general searches
  • Produce a quick CMA report
  • Understand what’s behind the buttons
  • Utilize the portal

Dates and Time:  JULY 6 @ 9:00 AM – 12:00 PM
Location:  CCAR Wylie Satellite Office
Cost:  $ 20 CCAR Member, $ 40 Non-Member
SAE/CE:  THREE HOURS MCE • NO LEGAL
Instructors:  Don Cook
REGISTER FOR THIS CLASS