Article By Rachel Hinson
“An AI tool won't replace a human agent, but agents who embrace AI will have a distinct advantage over those who don't.” – Luis Poggi, co-founder and CEO of Housewhisper
Whether or not you use it, I think it’s safe to say that we’ve all heard of AI – Artificial Intelligence. It is a hot topic lately because of how rapidly it is becoming a staple in every industry – including real estate. In 2025 alone, over a trillion dollars have been invested in AI technologies, so AI is here to stay, and it is a big deal. Let’s look at some tangible ways that you, as a real estate agent, can dip your feet in the AI water.
- Restb.AI. Did you know that AI is already integrated into our NTREIS MLS system? Restb.Ai uses AI technology to read photos that are entered on a listing. Restb.AI will then assign a room type and automatically create a photo caption of what is in the photo. For example, if a photo of a kitchen is uploaded, Restb.AI will caption it as “Kitchen” and include a description such as "kitchen featuring white fridge with ice dispenser, a chandelier, light floors, and a ceiling fan.” This can be a huge help when you are uploading 40 photos to a listing. Just make sure to check those captions for accuracy. Remember – artificial intelligence is still artificial, and gets it wrong sometimes!
- RPR’s AI scriptwriter tool. REALTOR® Property Resource, also known as RPR, is a nationwide database of properties provided to you from NAR. RPR’s AI script writer tool can instantly create social media scripts based off market trends for a specific area. The information in the RPR platform is reliable and updated frequently, so there’s no guesswork about your info being wrong or out of date. Their AI tool makes it easy to bridge the gap between dull numbers and charts, and creating punchy social media bites that will get attention.
- ChatGPT and similar open-source AI. The first big disclaimer here is to check with your Broker to see if they have an AI policy. Some brokerages have specific guidelines on how and when to use AI in your business, and you always want to make sure you’re following your specific brokerage rules. Once you have the green light from your broker, Chat GPT and other free open source AI tools like TensorFlow, OpenAI, and Rasa, can be huge time savers. AI tools like these can be used for writing the perfect property description of your client’s house, generating marketing content, organizing and optimizing your daily tasks, and assist with lead generation. The key with free tools like these is to review and revise. Remember that AI tools are not equipped with knowledge of fair housing rules or code of ethics, so you’ll need to look over them with a keen eye before publishing anything that will represent you or your brokerage.