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Setting the Stage for Success: The Unseen Advantages of Professional Floorcare, Air Duct Cleaning and Restoration Services


Written By: Angie Owens, Carpet Tech and CCAR Affiliate Member

In the realm of real estate, understanding and addressing potential issues within a home can significantly impact both its marketability and the well-being of its future occupants.  

Water/Flood Emergency  

Imagine one of your listed properties has a pipe burst, and now there's an inch of water in the home, you’ll need an experienced and trusted water restoration company. Because water damage can happen at any time, a reliable water mitigation company should offer 24/7 emergency response services. Quick action is crucial to minimizing damage and preventing further issues. The longer the water sits, the more extensive the damage becomes. Quick action helps minimize the initial impact, preventing water from seeping into walls, floors, and other structural elements.  


Steps in the Emergency Response Process:  

  • Immediate Contact: Homeowners should contact a water mitigation company immediately upon discovering the flood. A company offering 24/7 emergency services ensures a swift response, regardless of the time of day. Most restoration companies work with your insurance. 
  • Water Extraction: The primary goal is to remove standing water promptly. Industrial-grade pumps and extraction equipment are used to remove water from the affected areas efficiently.  
  • Drying and Dehumidification: Once standing water is removed, the focus shifts to drying the space thoroughly. Industrial fans, dehumidifiers, and other specialized equipment are deployed to eliminate moisture from the air and materials. 
  • Mold Prevention: If applicable, steps are taken to prevent mold growth. This may involve applying antimicrobial treatments to surfaces and ensuring thorough drying to inhibit mold development. 
  • Documentation and Communication: Throughout the process, the water mitigation company documents the damage and the steps taken for restoration and communicates progress with the homeowner and insurance company. 


First Impressions Matter  

Clean, well-maintained floors are more than an aesthetic concern – they also have an impact on a home's overall appeal and health. Educate your clients on the benefits of having floors and carpets professionally cleaned before listing. This enhances the visual presentation and ensures a healthier living environment for potential buyers. Buyers often associate clean carpets and floors with a home that has been cared for and is in good condition.  

  • Removing dust, allergens, and potential odors creates a fresh and inviting space, a crucial factor for buyers seeking a home with a positive atmosphere. Carpets, especially when not regularly cleaned, tend to absorb, and retain various odors from pets, cooking, and everyday living.
  • Seek a floor care company with expertise in deep carpet cleaning using a truck-mounted hot water extraction process. The combination of hot water, cleaning agents, and powerful suction ensures a thorough and deep cleaning that goes beyond the surface.  


Sealing the Deal  

Often overlooked, air ducts play a crucial role in indoor air quality. Dirty ducts can harbor allergens, mold, and dust, leading to respiratory issues. Consider recommending sellers to an inspection and cleaning of air ducts to improve the overall indoor air quality for both current and future homeowners.  

Air duct cleaning goes beyond the visible aesthetics of a property; it directly impacts the quality of the air residents breath. A home with clean air ducts minimizes dust, allergens, and contaminants, creating a healthier space for occupants. For potential buyers who prioritize a fresh and pristine living environment, this can be a game-changer. Air duct cleaning eliminates odors, contributes to the efficiency of the HVAC unit, and helps prevent issues such as mold growth and excessive dust accumulation.  

By focusing on these key aspects, REALTORS® can navigate potential challenges associated with water damage, prioritize the health of homeowners, and present listings in the best possible light. Feel free to share these insights with your clients to empower them in making informed decisions. 



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